The perfect blog post – my Mother always told me there is no such thing as perfect, however, we must strive towards being really good! Writing a blog is like riding a bicycle. Once you get the hang of it, it is simple. You just need to use training wheels or a cheat sheet until you have the steps, tools and resources memorized.
Two of my favorite reasons:
- Small businesses with blogs generate 126% more leads!
- 81% of US consumers trust advice and information from blogs (Israel is not far behind).
If 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks, so can you! Source: NM Incite
Understand Your Audience!
What do they want to know? What will kick them in the kishka (In the gut) ? – it has to hit the emotion button. Remember you want to create a community of readers, commenters, and sharers.
How do you know what language to speak?
Know who your audience is!
Have you perfected your target audience profile? I suggest you create a google doc – call it “Profile or Beth my blog reader or Billy” Add in all the information you can about this person.
- How old are they?
- Where do they live?
- What do they do?
- Martial status
- Do they have children?
- Where do they spend money online and off?
- What websites do they use?
- What social platform is their go-to platform?
- Add some pictures
Now look at your customer/reader profile when you write!
Start Now – You can do it!
What is your blog post going to be about – “the idea”? What problem are you going to solve for your target audience? What tips, know-how, advice are you going to give them? Remember don’t sell on your blog, that’s just spamy! Give, give and give some more. In fact, give away your secrets!
Set up another Google Doc called Blog Ideas: Date – Idea – Title – keywords – quotes – images
If every time you have an idea you add it to the doc, you will never run out of ideas!
Why add the dates? Plan on seasonal and pre-holiday – post-holiday blog posts.
- Write a longer post – 1000-1500 words
- Use your keywords strategically
- Keep keyword density below 3%
Your goal is to write a headline that grabs the attention of your specific audience. Is your headline compelling enough to get your readers to actually read the rest of the blog!
Which headline should I have used?
- Seven Quick Tips To Mastering Blog Writing.
- Learning Blog WritingCan Be A Disaster If You Neglect These 9 Rules.
- Are You Ready For Blog Writing? Take This Quick Quiz To Find Out!
- How To Master Blog WritingIn Only Five Days.
- Make Your Parents Proud By Learning to Blog with this Cheat Sheet
Headlines that work:
- Short and sweet – characters 60
- Key phrase in the title
- Refer to the title in the content
- Headlines with number perform considerably better
- People pay attention to the first 3 and last 3 words
- “Numbers + Adjective + Target Keyword + Rationale + Promise”
Useful and fun tools for creating better Headlines:
- One of my personal favorites: https://www.portent.com/tools/title-maker They came up with this one “ Why The Perfect Blog is More Tempting than a Cinnabon”
Probably the most important part of your blog post after the headline – that first paragraph will hopefully hook your readers and make sure that they stick around, even just to skim through, and hit the CTA.
- Make your readers feel at home.
- Start with an interesting fact or amazing statistic, but don’t use a fact that everyone knows or has used
- Be personal
- Be exciting
- And Give the why
- Give the end of the story Find a way to tell the end of the story without giving away the surprise.
- Use an anecdote.
- Ask a question
- Start with a story
“Do you want more traffic on your blog? Write better blog post introductions with these tips.”
- Use a funny opening sentence
- Start with a success story!
- Use a hook!
- List the main points
Did you ever read the letter your principal wrote in the high school yearbook? You know the one that had a picture of the school in the background, a picture of the principal sitting at their desk and 5 paragraphs of boring BS? Yeah, you don’t want your blog to look like that or read like that. You have to keep up the emotional trigger from the intro. People act on things when there is an emotional tie. Make the content easy to read, follow instructions and to take action!
Break it up!
- Bullet point
- all of the above but make sure they are all RELEVANT
Hello, do you hear me? What’s Your CTA?
“Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be.” Writtent.com
- What do you want the reader to do? Make sure it is clear and concise! Always use a verb or an action word in your CTA. You like when people are personable, well make your CTA personal, add You – Your Me – My. You don’t want them to waste time or click on anything else – give them urgency. Forget the old and boring signup or submit, replace them with “get or try”. Here is a great article 17 Best Practices for Crazy-Effective Call-To-Action Buttons.
Some awesome words to use in your CTA:
- Get Yours Today!
- Free Download
- Start Your Free Trial
- Start Now
- Get Started
- Go to Checkout
- Get a free quote
- Get Exclusive Access
Blog Post Images
“A picture is worth a thousand words” – YES!
Use images, make sure they are relevant, thought-provoking, and legal! Don’t just
borrow STEAL images from “Google images”. Make sure you can use them and if you are required to add attribution, do so!
Size is important, make sure you optimize your images to upload fast and still look awesome on your blog. IMG_20345.jpg should not be the name of your image, rename them! For SEO, don’t forget to use the ALT Tag. The ALT tag is basically a description of your image, in WordPress it is called “alternate Text”.
Today everyone carries a camera. Start snapping away, use your own images! Just make sure they are clean, relevant and optimized. Yes, I mentioned that twice.
Create Your own Images and Graphics
- Canva.com – you know how much I love them!
- Pixlr express
Where to find Legal Images
- Every Stock Photo
- Historical Stock Photos
But hey I don’t have to make a mega list – Canva already did it –>> Free Stock Photos: 73 Best Sites To Find Awesome Free Images
Come to a Conclusion!
When you end your blog post, ask a question, ask for the reader’s opinion and of course ask them to share it with the world in the comments. We started with getting them in the kishka, their pain point, include it prove to the readers your solved their problem in the conclusion.
Your first blog posts might not be as awesome as you would like however with the cheat sheet, you can do it. It’s like riding a horse, fall off – get back on! Keep going!
Do you have a tip/trick/resource that I didn’t include in this post? Share it with us in the comments below, on Twitter or Facebook.
PS – Stay tuned to Part II – Where to post your post!