Recently I gave a short talk on Social Media for Small Businesses. Most of the people in the room had not started or have no idea how to start using Social Media to promote their business. They were all basically newbies to the various platforms that are available.
I told them that Social Media is important for many reasons – however one of the major reasons being your competitor is using it! They all got nervous!
Now what is “it” I asked ?
What do you want to get out of it?
- Brand awareness
- Website traffic
- Improve on customer service
- Engage with potential customers
I can not emphasize enough how important it is to write down your goals – your targets – your objectives. You will need these to measure your success!
Then we went to How…
My favorite line is:
Listen + Learn + Listen + Learn some more + Listen + Engage + Give = You starting to look good!
As Chris Brogan says it : “Listen and Listen Deeply”
So my best tips on the How are:
- Research (which platform(s) will work for you)
- Research, listen and understand
- Follow people of common interests
- Become an expert in your field
Then go for it?
Make a plan – set your goals – research – go for it!
If you have any questions …..let me know!