business hat

Welcome back!

I just finished an early morning session with a  yoga teacher. We worked on strategy and tactics.

It’s awesome getting back to what I love doing, teaching and mentoring, after an amazing almost month of family time, holidays, and preparing content for my business.

One of the main challenges for Solo Entrepreneurs and small service providers is to market themselves.

I know.

I am a small business, I am a marketer and still …. It’s a challenge!

I know – you are an artist, massage therapist, yoga teacher, coach, designer, and it’s your passion that brought you to where you are today. Now to grow your business you have to take off your yoga, coach, artist, therapist hat and put on your business hat.

Separating you from your “craft” to objectively come up with your messaging is a difficult task.


It’s time to run and grow your business.

Here are some tips to help you keep your business hat on!

  1. Organization! Routines, lists, apps, and programs – use them – make your life easier. Plan your work hours. Clear to-do lists will help you prioritize and reach your plans and goals
  2. Plans, goals, and measuring. What are the key actions you need to take to make sure you reach your goal? Flesh out a 3 – 6 – 12 – 18-month plan. Are you meeting your goals? What did you do to get there? What worked – what didn’t?
  3. Spend time learning.  Learn new software, learn something about your field, learn pottery, but learn something, always 🙂    learn something                                                                                                                                                  
  4. Network and talk to people. Get out there! Start meeting new people and build new relationships with complementary businesses.  Have your elevator pitch down (yes, even if you are a yoga teacher). Actually, have more than one – remember to match the pitch to the audience
  5. Use the “Give Factor”  I believe with all my heart if you help people it comes back to you. Ten fold.
  6. Batch tasks don’t multitask!  Yes, it is a gift to multitask, but I promise if you batch your tasks you will get more done, faster.
  7. Business Intelligence and yes, competitive analysis. Make sure you know what is trending and changing in your field. Create a competitive analysis document and update it frequently.
  8. Sleep and breathe! You must sleep. Remember you wear 3-4 hats so get a good night’s sleep as often as possible. Wake up an hour earlier and get work done before the day begins. 
  9. Backup everything you do. Oh, I hear this all the time, “I know nothing about technology, and I lost all my documents!” Oh dear!
  10. Your passion motivates you to continue – you need it – don’t lose it.

Over the next few weeks, I will be posting about programs, links, apps, and hacks that will help you when you are wearing your business hat.

Do you have a tip that saves you time and gets you working on your business?